Final work for DM9DDB. Campaign for Sundown. Done in partnership with Gabriel Covelli, Lucas Bolognesi and Natália Tonello. Advisors: Samir Mesquita, Paulo Junger and Marcos Versolato.
Incorporate the sunscreen in the routine of the Brazilian families, creating a habit of parents using sunscreen on their kids everyday.
Most people think the sun of the city is not very strong. Kids don't like to use sunscreen.
The world is always changing, the way we take care of our kids too.
"What is good we pass on to our kids."