Sundown

Final work for DM9DDB. Campaign for Sundown. Done in partnership with Gabriel Covelli, Lucas Bolognesi and Natália Tonello. Advisors: Samir Mesquita, Paulo Junger and Marcos Versolato.

Brief:

Incorporate the sunscreen in the routine of the Brazilian families, creating a habit of parents using sunscreen on their kids everyday.

Challenges:

Most people think the sun of the city is not very strong. Kids don't like to use sunscreen.

Insight:

The world is always changing, the way we take care of our kids too.

Concept:

"What is good we pass on to our kids."

Ad prototype for touch devices.


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